Monday 11 July 2011

LET THE WORLD KNOW WHAT IS CORPORATE SOCIAL RESPONSIBILITY"?

THANKS TO TKV KARUNA
THE NEWS WE DO NOT KNOW! 

The Tata Gesture 

1. All category of employees including those who had completed even 1 
day as casuals were treated as on duty during the time the hotel was 
closed. 

2. Relief and assistance to all those who were injured and killed. 

3. The relief and assistance was extended to all those who died at the 
railway station, surroundings including the vendors and the shop 
owners. 

4. During the time the hotel was closed, the salaries were sent by 
money order. 

5. A psychiatric cell was established in collaboration with Tata 
Institute of Social Sciences to counsel those who needed such help. 

6. The thoughts and anxieties going on people’s mind was constantly 
tracked and where needed, psychological help provided. 

7. Employee outreach centers were opened where all help, food, water, 
sanitation, first aid and counseling was provided. 1600 employees were 
covered by this facility. 

8. Every employee was assigned to one mentor and it was that person’s 
responsibility to act as a “single window” clearance for any help that 
the person required. 

9. Ratan Tata, personally visited the families of all the 80 employees 
who in some manner – were either injured or killed or affected in any 
way. 

10. The dependents of the employees were flown from outside Mumbai to 
Mumbai and taken care off in terms of ensuring mental assurance and 
peace. They were all accommodated in Hotel President for 3 weeks. 

11. Ratan Tata himself asked the families and dependents – as to what 
they wanted him to do. 

12. In a record time of 20 days, a new trust was created by the Tata’s 
for the purpose of relief of employees. 

13. What is unique is that even the other people, the railway 
employees, the police staff, the pedestrians who had nothing to do 
with Tata’s were covered by compensation. Each one of them was 
provided subsistence allowance of Rs.10,000/- per month for all these 
people for 6 months. 

14. A 4 year old granddaughter of a vendor got 4 bullets in her and 
only one was removed in the Government hospital. She was taken to 
Bombay hospital and several hundred thousand were spent by the Tata’s 
on her treatment. 

15. New hand carts were provided to several vendors who lost their carts. 

16. Tatas will take responsibility of education for life of 46 children of 
the victims of the terror. 

17. This was the most trying period in the life of the organization. 
Senior managers including Ratan Tata went to each funeral over the 3 days. 

18. The settlement for every deceased member ranged from Rs. 36 to 
85Lakhs [One lakh rupees translates to approx 2200 US $ ] in addition 
to the following benefits 

a. Full last salary for life for the family and dependents. 

b. Complete responsibility of education of children and dependents 
anywhere in the world. 

c. Full Medical cover for the whole family and dependents for rest of 
their life. 

d. All loans and advances were waived off – irrespective of the amount. 

e. Counselor for life for each person 

B. Epilogue 

How was such passion created among the employees? How and why did they 
behave the way they did? 

The organization is clear that it is not something that someone can 
take credit for. It is notjust training and development that created 
such behavior. It has to do with the DNA of the organization, with the 
way Tata culture exists and above all with the situation that 
prevailed at that time. 
The organization has always been telling its people that customers and 
guests are their number one priority 

The hotel business was started by Jamshedji Tata over a hundred years 
ago when he was insulted in one of the British hotels and not allowed 
to stay there. 

He created several institutions which later became icons of progress, 
culture and modernity. IISc is one such Institute. He was told by the 
rulers that time that he can acquire land for IISc to the extent he 
could fence the same. He could afford fencing only 400 acres. 

When the HR department hesitatingly made a very rich proposal to Ratan 
– he said – do you think we are doing enough? 

The whole approach was that the organization would spend several 
hundred millions in re-building the property – why not spend equally 
on the employees who lost their life? 

None of this was COVERED BY Any of the Indian NEWS CHANNELS. 

THIS INCLUDES JOKERS RUNNING AAJTAK, ZEE NEWS , IBN - CNN, NDTV. 
They were busy SHOWING DOG/CAT Fight and Cricketers on Ramp. 

Forward this to all people who you know to show what Ratan Tata DID 
for his Employees and other Indians, if you wish so! 

LET THE REST KNOW WHAT "CORPORATE SOCIAL RESPONSIBILITY"? IS ALL ABOUT. 

Believe where others doubt; Work where others Refuse; Save where 
others waste & Stay where others Quit. Dare to be different. Believe 
in urself 

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